Monday, February 28, 2011

New Website For Exact Abacus

Leading eCommerce Software Solution provider, Exact Abacus, last week unveiled their brand new company website.

Developed on their own 3ex.net platform and designed on the eCommerce web design software inhouse, the new Exact Abacus website is a great platform for the company to display exactly what the software is capable of and how the platform can help to deliver greater business efficiencies for its clients.

The 3ex.net software, by Exact Abacus, allows companies to manage their eCommerce Website via a sophisticated Content Management System, which is linked to the intrinsic business functions within the platform. Once the orders have been taken via the eCommerce Websites, users can expect to manage all sales order processing, customer relationship management, warehouse management, call centre services and fulfilment services all via the same 3ex.net platform.

Monday, February 7, 2011

Cockfight Barn Launches New Website

Exact Abacus has recently launched the brand new website for Cockfight Barn, a traditional brick built, 250 year old barn in the conservation area in Croston, Lancashire. Developed on the 3ex.net Lite package, the Exact Abacus web design team have developed the conceptual design, HTML build and implementation into the 3ex.net system.

The Cockfight Barn website is a simple content management website that allows the company to manage all regions within the website as well as being able to increase/decrease the number of pages throughout the website, all of which are controlled by the 3ex.net Content Management System.

For further information about Cock Fight Barn visit www.cockfightbarn.com

3B-IT Unveil New Technoshack eCommerce Website

Leigh based, 3B-IT have recently launched their brand new eCommerce website, Technoshack, on the 3ex.net platform. Established in 2005, 3B-IT are a fully independent reseller of IT Hardware.

Technoshack is the consumer web platform for 3B-IT and will be retailing a wide range of technological hardware, from cables to cameras.

Built on the 3ex.net eCommerce platform, the Technoshack website is the first step to developing a sound online channel for 3B-IT. The 3ex.net eCommerce software allows the user to develop a fully functional transactional website, with extra functionality available on request.

For further information about the Technoshack website, visit www.technoschack.co.uk

Thursday, February 3, 2011

Product Updates: January 2011

In a busy month of product updates, here are some of the key pieces of functionality added to the 3ex.net system in January.

  1. Multi Faceted Navigation A key update for eCommerce websites is the development of multi-faceted navigation. We have developed the Multi Faceted Navigation to allow for users to be far more specific in their search terms. Now the user will be able to browse by colour, price, size, function, and/or whatever else you would want to set as a product variable. This functionality is a big step in improving customer experience and will also help to improve your conversion rates on site, given the correct search variables.
  2. Repeat Ordering We have developed the functionality to allow users to login to their profile on a website and create a repeat order from their past purchases. This will be particularly useful tool for FMCG goods and durables, and will help to aid conversion.
  3. Allow Multiple Related Data Answers to be Entered Within the back office, you are now able to configure related data elements to allow multiple answers, useful for example to capture multiple customer interests against one related data element. This also works with the multi-faceted navigation, thus a product with multiple answers against one element can appear in different searches.
  4. Detach Product Uplifts from Account Agreement Within the back office we have now developed the ability to have Product Uplifts as a separate entity within the 3ex.net system. This will allow for a more flexible structure within the product management.

If you are interested in any of these updates or you would like to see a demonstration, please call us on 01772 455062 or email us productupdates@exactabacus.com

JillyBeads Select Exact Abacus for eCommerce Website and Back Office Solution

Morecambe based jewellery company JillyBeads Ltd has selected Exact Abacus as its new online supplier. Exact Abacus will be working with JillyBeads on the creative design for a new eCommerce website, to be built on the 3ex.net back office software, which will also act as the main systems for the businesses warehouse, customer relationship management and stock control functions.

JillyBeads Ltd is a family run business which was formed out of a love for beads and jewellery making, together with a desire to run an online business. The new 3ex.net system will allow the owners to access the latest information about the company all over the world, whilst the warehouse team in Morecambe are able to use the back office system to full effect to manage all stock, processing and fulfilment requirements.

For further information about JillyBeads visit www.jillybeads.co.uk

Terry’s Fabrics Select 3ex.net as New Back Office Software

Stoke-on-Trent based Terry’s Fabrics have selected Exact Abacus’s 3ex.net as their new back office solution for their highly successful online business. With thousands of fabrics held on site, Terry’s Fabrics needed to make sure that the back office software was compatible with their existing online business and that it would enhance their existing back office solutions. 3ex.net did exactly that.

Retailing ready-made curtains, curtain fabric window blinds and curtain poles, 90% of the products stocked on the website are held on site to allow for quick delivery. In addition Terry’s Fabrics also have two stores in Staffordshire and Stockport, which the 3ex.net back office solution will also need to integrate with.

For further information about Terry’s Fabrics visit www.terrysfabrics.co.uk

Thursday, December 23, 2010

Maximising Your eCommerce Website

Christmas will soon be upon us, and consumers will soon be scrambling for the January sales. No longer is this a seasonal pilgrimage to the depths of the high street though. Consumers are savvy to multi channel retailing now and recognise that they need not queue outside Next at 4am in the freezing cold to grab a bargain or two. Instead they can log on at home and get their bargains in the comfort of their own chair with a brew in hand. This year the number of consumers looking for online deals is set to break records once again. Therefore it is paramount that your website provides the best possible shopping experience from a search engine query all the way through to the checkout stage if you are to transform causal shoppers in to buyers.

The following are 10 practical tips for enhancing conversion rates during the holidays:

1. Research Your Perfect Consumer: Knowing your primary customer is the most critical element of any eCommerce strategy. Your website should reflect the customer, in terms of keywords, within the website copy and advertising/marketing materials to help push your natural search engine optimisation

2. Product Categorisation Appropriate product categorisation is fundamental to the success of any eCommerce website. Products need to be easy to find, and accessible within a maximum of three clicks. Too many categories or clicks can frustrate shoppers and turn them away. However, having too few categories may have the adverse affect, in that you may not retain the shoppers attention and not keep them on the site as long as you would like. Multi-categorisation of products can help when looking to improve on site search, and also allows you to reach different audiences.

3. Interact With Your Customers: Make your customers visit more personal by understanding their past browsing/buying patterns and providing recommendations each time they visit. Utilising recommendations can help you place the relevant products to the individual customer on each visit and help you to gain further conversions.

4. Ensuring Support is Available: The amount of companies using live chat as a way of support on eCommerce websites is every increasing and can help reduce customers frustration when they are on the site. Social networking tools such as Twitter and Facebook are also on the increase as a pathway for customer support.

5. Managing Your Natural Search: Search Engine Optimisation is a key tool to help ensure that your storefront lands at the top of the search engines. As opposed to Pay-Per-Click, SEO is a long term strategy that can take 6-12 months until you start to see the benefits. Although paid searches are an quick win in terms of getting you to the top of the search engines, consumers tend to trust organic search much more because of product reviews and commenting. A couple of easy amends that can help to make a difference are:

  • HTML Page Title: One of THE key pieces of information. Page titles should be populated with search-engine-friendly terms relevant to your business.
  • URL Structure: The URL should include both the category name and product name within its structure.
  • Keywords/ Meta Tags: Whilst this is important, the keyword field actually carries less weighting than many companies are lead to believe. We would suggest focusing on the page title first and the structure of the site before spending hours on the meta/keyword information.

6. Keep Your Web Content Up To Date: Google loves fresh content, which is one of the key reasons to the increase in blogging over the past few years. Regular content updates can help to increase your websites authority with Google which helps to aid a sites natural ranking. Regular updates are a key element to sustaining and improving your position in the search engines. Without regular updates, Google starts ignoring you altogether. In addition to a blog, why not look at adding product reviews, relevant editorial content or videos as this content is crawled by search engines as well.

7. User Generated Content, Aiding Search: As we covered in October, product reviews are playing more of an important role of eCommerce website conversion. Shoppers are growing more aware of customer reviews and trust these more than the ‘official’ product reviews. Google sees user generated content as high authority collateral and can help to improve your search rankings.

8. Speed Kills: If your website is slow and takes time for pages to load, you are highly likely to lose shoppers from your website, thus reducing conversion. Importantly, Google is now looking at processing speeds of websites when determining page rankings. Ensure that your website is not loading up large images on launch and if it is find out why. There are a number of different technologies available to prevent your website loading a large number of images up.

9. Multiple Payment Gateways: The last thing that you want is for a customer to get all the way through the shopping process to fall at the last hurdle. Offering multiple payment gateways is a great way to breed confidence into the customer, thus helping to complete the conversion. Customers are wise to stores holding details, so options like Sagepay, Paypal and Google checkout act as a great tool to allow customers to checkout without needing to provide you with personal information.

10. Keep Your Eye on the Goal: Be sure to maintain records and analysis of the checkout click through rates, and exactly where customers are exiting the process. A simple site analysis can help spot why customers could be dropping off. For example, check that the “Checkout” button is easily visible, that the “Add to Baskets” are obvious and that your checkout process isn’t taking too many phases to complete.

All of these tips can help to improve your eCommerce website site conversion. Some are simple changes that will help you immediately within the upcoming sales period, others are a little more of a lengthy process, but will ultimately lead to greater conversion.