Wednesday, August 12, 2009
It may not seem obvious, but our business is highly seasonal. After ingesting a number of new contracts during the first half of the year, the autumn is always 'delivery time' for new back-office systems and websites in readiness for the crucial Christmas trading period. At present we are working flat out to implement new back office and website systems using the latest version of our 3EX.NET eCommerce software platform. This product is far quicker to implement than previous generations of software thanks to it's thoroughly-designed structure and standardised, re-usable functions. The real benefit is that it enables us to concentrate on the real fun part - web marketing. Analysing the statistics, trying new acquisition methods and refining conversion processes is an ongoing task and we learn something new every day. It really does make coming to work and engaging with our client partners a challenge and pleasure.