Wednesday, November 10, 2010

Rewarding Reviews

New research conducted by ODC Services has found a desire from consumers to be more involved in the review of products and services provided by online retailers.

Over 60% of the 2,000 UK online shoppers who took part in the research, said they would be more likely to shop at a site that rewarded them for writing reviews or recommending products to friends. The research also highlighted that almost one third of the consumers (32%) thought that it was better if a product had been recommended or reviewed.

Rewards in this sense however are not just about money, only 11% wanted transactional rewards. Others wanted both transactional and/or experiential rewards, such as access to new products before other people, or getting involved in product development.

With 53% of shoppers reviewing a product or service online in the last month, the trends are clear that online influencers and the sharing of consumer opinion is becoming a large part of purchase the purchase process.

Whilst this research has only been released within the past couple of weeks, Exact Abacus have been well aware of this trend through the e-commerce websites that they have built in their Preston base. As a leading web design agency in Preston, Exact Abacus developed the functionality to allow their clients to add user generated reviews to their website. The functionality sits perfectly on the e-commerce platform and has already been proven to increase conversion on the site as well as helping natural search engine optimisation (SEO).

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